Our mission is to help brands and publishers deliver advertising that matters to their audiences. We constantly innovate our products to deliver the programmatic solutions and services fit for your unique inventory and business requirements.
Offer advertisers solutions and reach beyond 1st and 3rd party cookie reliant targeting, giving you the opportunity to monetize impressions buyers may otherwise overlook.
Our proprietary contextualization and data technology are the core of our tech stack, not a feature add on – no sign up fees or hidden costs.
Real-time, page-level contextualization of your content increases ad relevancy to delight your audience – and the buyers who want to reach them.
Our proprietary contextualizer helps you uncover the true context of every page so buyers can see the real value of your content-solutions and reach beyond cookie reliant targeting, giving you the opportunity to monetize impressions buyers would normally overlook.
Attract quality, brand safe buyers offering premium CPMs.
Improve the experience for your audience with PulsePoint’s proprietary contextualizer.
Our technology picks up keywords autonomously so you don’t have to.
Contextualization is the process of classifying a web page, into a predefined hierarchy (also called a taxonomy) of categories. Here is a small sample of our hierarchy, which is three levels deep for superior granularity.
Sentiment analysis helps brands and publishers avoid embarrassing placement by blocking ads from appearing next to content that is negative. Our technology allows advertisers to target more precisely to match ad to the emotion behind the content.
Sentiment analysis or ‘opinion mining’ analyzes text to determine the ‘polarity’ (positive/negative) of the text and additionally measures how strongly the text’s sentiment fits with the determined polarity. Determining the sentiment of a given text allows for powerful and effective targeting/blocking of digital ads.
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Programmatic can get complicated, but as in life, a few clear rules of thumb can steer you in the right direction… in most situations.