Aby Sam Thomas

Only a few days remain until the start of ad:tech, the event where the biggest and brightest names in marketing, advertising, technology and digital media come together Nov. 7 and 8 at the Javits Center in New York City. In order to prepare for the conference, we expect that you have already got your tickets (if you haven’t, there’s still a little more time to register!), your best suits, a smart elevator pitch and a good, hefty pack of business cards bearing your name. So, what more can you do to get ready for the event? Download the free ad:tech app.

Available on both the App Store and the Android Market, the ad:tech app is an excellent tool to have on your side as you navigate through what is going to be a busy, exciting two days. First, register yourself with the app and create a profile, where you can list your name, company and title and also connect to your social media accounts on LinkedIn, Facebook, etc. Besides helping you find fellow colleagues, peers and friends, the app allows you to post photos and updates to not just your social media platforms, but also to the global feed exclusive to the app.

In addition, the updates function is a great networking tool—not only can you showcase your company and your booth to everyone, you can post anything from job vacancies to partnership opportunities—the choices are, quite simply, limitless. Also use the app to plan out your schedule—scan the expo theater and conference schedules and add the events you are interested in to your agenda. This will then be your personalized event calendar, where you can find details like when and where sessions are happening and also connect with other attendees.

The app also contains a full list of all the exhibitors and speakers at the ad:tech conference, complete with short profiles, location details and check-in facilities. (The profiles will come especially handy when you are trying to break the ice and start up a conversation—use them well!) Another useful feature is the map—with such a large number of companies exhibiting, you will never be lost if you have this app to guide you as you make way along the expo floor. (The Networking Pub Crawl map is an especially useful one—find out how to get to your favorite beers!!)

For an event that is bringing the digital world together to one location, the ad:tech app is an excellent digital complement to the actual two-day conference. While the app is a very useful and informative tool, it also has that very essential component of a successful app—it is fun! Use the app to compete with fellow attendees to earn badges and points and network your way to glory. While the conference is a great place to meet up with people, the app’s digital connections will help you maintain the relationships you make long after the event is over.

Download the ad:tech app, which has been created by DoubleDutch, by clicking here.

This article is part of Allvoices’ series on ad:tech, the largest digital marketing and technology conferences and expositions. Check out allvoices.com/adtech for more of Allvoices’ ad:tech New York event coverage. This series is supported by ad:tech.