Aby Sam Thomas

Be it the overpowering sense of social media or the evolution of several print publications into more interactive online content, examples are aplenty of a world going digital. This digitized world is, however, constantly changing. New trends spark up where you least expect them to, and businesses need to be on top of these enterprising tools and techniques that can help build their profile as well as their clientele. As to where one can find and learn all these different ideas that are sprouting by the dozen—look no further than ad:tech. The ad:tech conference, which will run from Nov. 7-8, 2012 at Jacob Javits Center in New York City, will showcase everything you need to know in the exciting world of digital marketing and technology.

Thanks to its mix of skilled speakers, innovative exhibitors and educational sessions, the ad:tech conference has become known as a hub for all things digital in its 10 years of existence. With its shows happening at locations around the globe, this conference has become a confluence point for the latest from the brightest minds in the fields of advertising, media, marketing and technology. Arianna Huffington, Jack Ma, Kevin Roberts and Fernando Madeira are just a few of the many names that have presented at ad:tech over the years, and this installment of the show, with speakers such as Mark Cuban, David Gill and Alfredo Ganagotena, to name a few, is certain not to disappoint.

Also, be sure to expect more than just didactic speeches at this event. Speakers will be engaging their audiences through discussion sessions and workshops, thereby allowing guests to actively participate and both share and learn ideas and best practices. The topics covered in these talks delve into every realm of the digital sphere and whether it is SEO dynamics or mobile marketing, one can rest assured that these sessions will both engage and educate. There are more than 35 of these interactive sessions planned, and with thousands of digital media professionals congregating at this event, there will be a lot of learning happening.

But that’s not all. More than 250 companies have signed up as exhibitors at ad:tech and guests will have the opportunity to experience first-hand the newest and finest tools in digital marketing and technology. One of the special zones to check out at the exhibition space is the Mobile Marketing area, where companies such as Mobile Media Solutions Inc. and iSign Media Corp. will showcase emerging technologies that help in advertising and marketing on mobile devices. Innovation Alley, on the other hand, is an area for the enterprising thinkers of the industry, who will present pioneering new technologies that are shaking up things in the digital marketing world.

Thanks to the number of interesting people attending ad:tech, mingling and hobnobbing with one another promises to be an entertaining event in itself. And there is perhaps no better way to do this than by navigating your way through the expo in the Networking Pub Crawl, where attendees can meet and greet each other, all while sipping the finest beers available as part of the event. What better way to both unwind and make some new contacts at the same time! Exciting events, exciting people, exciting ideas: that is what ad:tech promises. For anyone involved or interested in the digital arena, this is one event that you simply can’t afford to miss. For more information on the event and how to buy tickets, check out the official site of ad:tech.

This article is part of Allvoices’ series on ad:tech, the largest digital marketing and technology conferences and expositions. Check out allvoices.com/adtech for more of Allvoices’ ad:tech New York event coverage. This series is supported by ad:tech.