Internal problems plaguing the Romney campaign have come to the forefront, now that the candidates' chances of victory are fading. Some are saying even with a shake-up, it may be too late for Mitt Romney to beat President Obama.
The Republican National Convention failed to give the Romney-Ryan team the boost they had hoped for. Romney has also suffered from a series of gaffes and questionable remarks that have lowered his appeal to both conservative and independent voters.
Romney was already weak with female voters. Adding Rep. Paul Ryan to the ticket, with his regressive views on women's reproductive rights, appears to have made matters even worse.
Reports are now surfacing that the Romney campaign is crumbling from within, raising even more questions about Romney's ability to be president. If he can't run his own campaign without damaging results, how can he run the country?
Romney has been widely criticized for being too vague. And the few details Romney has made public, like his economic plan, have been widely criticized for being "mathematically impossible." This has further damaged Romney's credibility.
The Romney campaign has been based on a purely negative message. But voters want details that offer a positive view for the future.
Now with a late-game shake-up of his campaign staff on the table, some are beginning to question his claims that he has any real skills at running a business.
On Monday, Eric Bates of Rolling Stone told MSNBCs 'Now with Alex Wagner,' that Romney's claim that he is a business turn-around specialist is a myth.
"What Romney did at Bain wasn't turn around companies…What he did was go in and suck the value out of the companies before they collapsed – and got his money whether they collapsed or not. So he doesn't have experience in managing," Bates said. "The idea that he's a managerial expert who knows how to run things is being exposed in the way he's running his campaign – that is was never in business to begin with."
In what sounds like a Romney campaign epitaph, a longtime Romney friend told Politico, “You design a campaign to reinforce the guy that you’ve got. The campaign has utterly failed to switch from a primary mind-set to a general-election mind-set, and did not come up with a compelling, policy-backed argument for credible change.”
After a string of Obama attacks that have backfired, the Romney campaign now plans to double-down on more attacks, and is already planning to call the president a liar at the first debate on Oct. 3, in Denver.
While demonizing and lying may play well to the radical GOP base, the more Romney acts like a back-street bully, the more he turns off the independent and female voters he so desperately needs to win.
The question remains, are the continued attacks going to suddenly make a difference in favor of Romney, or will they turn out to prove that Romney is a former CEO that doesn't know when a plan simply is not working.
We will all find out on Election Day, Nov. 6, 2012.
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