Joseph Thomas

Content and landing pages are key to any marketing or advertising campaign. While most publishers realize content is king, scads of irrelevant content plagues the Internet. The content optimization experts at Relevantor are teaching marketers how to drastically improve their landing page content and – as a result – conversion rates.

Relevantor is holding a Sponsored Workshop at ad:tech San Francisco Wednesday, April 4 entitled Content Personalization – Heightening Engagement through Relevant Content. The workshop is free to Expo pass holders and begins promptly at 11:30 a.m. at the Moscone Center.

Relevantor knows consumers have short attention spans; thus their innovative technology helps engage them to reduce bounce rates. According to the company, content must be strategically positioned within the road to conversion based on the unique needs of each individual. Relevantor’s platform leverages the power of data to effectively increase engagement by presenting relevant content to each of the targeted market demographics.

Each target demographic has their own unique needs. Consider what would happen if someone came across your site by searching for “hotels in Las Vegas” and landed on a generic hotels landing page. They would likely leave in lieu of better-targeted content. Relevantor’s technology uses a person’s geographic location, time of day, previous visits, and incoming search keyword to present them with relevant information.

Relevantor eliminates one-size-fits-all landing pages that are disastrous to overall bounce rate. By installing a simple piece of code, webmasters can deliver a targeted user experience. Since their launch at ad:tech New York in 2011, Relevantor has been hard at work assisting small businesses to improve their ROI and conversion rates. According to the company, this is accomplished by using their relevant content algorithm that combines behavioral and demographic data to predict landing page content.

Moderated by Jeff Swisher, Sales and Marketing Consultant for Relevantor LLC and President of Swisher Sales, attendees will learn the truth about relevant content and discover how they can deliver targeted, multichannel content to their target demographics. Panelists include Brian Baker of Three Ships Media, Matt Peters of Pandemic Labs and Geoff Knight of Plus, Efi Rodik, CEO and Co-Founder of Relevantor LLC, will be demoing their innovative relevancy platform.

In addition to sponsored workshops, Exhibit Only Pass holders have access to the Expo Hall, which includes hundreds of exhibitors. Plus, visitors can partake in ad:tech’s Expo Theater where renowned experts offer helpful advice on everything from Facebook Ads to Media Strategy. The Exhibit Hall is open Tuesday from 10:00 a.m. to 6:00 p.m. and Wednesday from 10:00 a.m. and 4:00 p.m. at the Moscone Center in San Francisco.

This article is part of Allvoices’ series on ad:tech, the largest digital marketing and technology conferences and expositions. Check out for more of Allvoices’ ad:tech San Francisco event coverage. This series is supported by ad:tech.