It’s time to place your bets—the finalists for this year’s ad:tech New York Startup Spotlight Series have been announced, which means the stage is now set for not one but four exciting competitions to play out on the ad:tech NEXT stage in November.
In anticipation of the event, we at AllVoices are taking a closer look at all of the companies that made it to the final round of this series. To start things off, here’s our take on the startups that qualified for the Heineken USA Startup Spotlight challenge at this year’s edition of ad:tech New York:
With a recent study revealing that 69 percent of marketers think native advertising is valuable, Instinctive’s presence as a finalist in this Startup Spotlight challenge is hardly surprising. Instinctive, a native advertising and content syndication platform that helps brands and agencies build “deep storytelling experiences” for consumers, aims to help publishers earn revenue while also giving visitors good experiences on the Web.
Clypd, a technology platform for programmatic television advertising, was recently named as one of the 50 digital media companies to watch this year by the AlwaysOn editorial team, an achievement that should cause the judges (as well as the other finalists) of the Heineken USA Startup Spotlight challenge at ad:tech New York 2014 to sit up and take notice of this Somerville, MA-based startup.
Much like native advertising, influencer marketing is a term that is making a lot of waves these days. Keeping that in mind, Fluvip, which claims to be able to connect brands and agencies with influencers and celebrities in social media to “reach further, engage deeply and drive leads and sales,” is yet another startup at ad:tech New York 2014 that we are going to keep an eye out for.
EngageSimply calls itself an “engagement marketing company” that helps marketers tell compelling multimedia stories which consumers can interact with on their own terms. Rather than relying on the “push” marketing tactics that most companies rely upon, EngageSimply replaces the often tiresome banner ad environment with one that offers customers an opt-in experience they can engage with.
This article is part of Allvoices’ series on ad:tech, the largest, longest-running digital marketing and technology event. Check out allvoices.com/adtech for more of Allvoices’ ad:tech coverage. This series is supported by ad:tech.
